Metro Toyota came to us with an idea of a series of scripts to be shot for insertion inside the Cleveland Indians World Series games. The scripts were not the typical car dealer ads and employed use of characters that talked about an experience with a friend. It was not revealed till the end of each TV commercial that the friend was someone that worked at Metro Toyota. The friendship was fostered because the dealership treats everyone like family. Commercial Sound + Image found and cast talent, created shot list, scouted location, shot commercial series over two days, edited, color corrected, mixed and trafficked finished commercials within 5 days’ time to make air dates.
" I started working with Commercial shortly after they opened for business in the 70's. I continued working with them because they were, in my opinion, simply the best audio recording studio in this region. When they added video capabilities they did so with the same attention and professionalism they always provided on the audio side. Through the years they have always kept up with the new technologies allowing me to produce nearly anything I need. They are not only the best at what they do but a real pleasure to work with. Whether audio, video or both, I couldn't recommend more highly."