Today, many corporate video productions are not much more than recitations of facts and benefits. Taking a presentation to the next level and actually getting your audience genuinely engaged and invested in your message can be tricky. Many corporate videos end up making a limited connection to the viewer. A synergistic combination of excellent writing, shooting, graphics, audio and content are necessary to create a lasting emotional connection to your message.
CSI starts by defining who your audience is. An effective message cannot be tailored unless we first understand who you’re talking to. Next, we identify what you do and why you do it. Most viewers care about this most. Then we create a video presentation that touches the viewer emotionally, with excitement and thoughtfulness. If your audience has an emotional stake in your corporate video presentation, they will have an emotional stake in your product. Video can showcase intangible elements of a product – it can show your audience the benefits of your product over and above just the product itself. Ultimately, your video should talk to your customer, not to you or your boss.
At Commercial Sound + Image, we are corporate video experts. We will help you through each step and provide a lasting, memorable, engaging video presentation that returns dividends for you and your company.