Sometimes when shooting a commercial, documentary or movie, it is impossible to get clean audio for editing/mixing use, because a director wants a shot near a noisy waterfall, subway train or in traffic. ADR is the process of taking original (noisy) field audio and replacing that audio with re-recorded audio from the studio. This is usually done while the actor looks at the original scene with timing beeps to indicate placement. Digital Audio Workstations loop this section over and over, automatically, hence the name. Once recorded, Commercial Sound + Image has a variety of tools to help placement and even lock the new audio against the original, making any replacement nearly impossible to notice.
Our studios were built from the ground up for audio. We have the great sounding sound stages for recording voice and ADR. Because of this, we have worked on many motion pictures with major studios like Disney, Warner Brothers, Nickelodeon and independent films alike.